What is Net Promoter Score example?
The Net Promoter Score is calculated as the difference between the percentage of Promoters and Detractors.
The NPS is not expressed as a percentage but as an absolute number lying between -100 and +100.
For instance, if you have 25% Promoters, 55% Passives and 20% Detractors, the NPS will be +5..
Who has the highest NPS score?
Net Promoter Score benchmarks for top brandsCompanyNPS Score1Apple472Google113Microsoft454Coca-Cola082 more rows
What is net promoter score used for?
The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand.
What is NPS finance?
Net Promoter or Net Promoter Score (NPS) is the percentage of customers rating their likelihood to recommend a company, a product, or a service to a friend or colleague as 9 or 10 (“promoters”) minus the percentage rating this at 6 or below (“detractors”) on a scale from 0 to 10.
What is a good net promoter score in banking?
Any NPS score higher than 0 is generally considered good, but if you’d like to raise yours to the industry average of 34 or higher, these tips can help you get there.
What does an NPS score of 50 mean?
Given the NPS range of -100 to +100, a positive score or NPS above 0 is considered “good,” +50 is considered “excellent,” and above 70 is considered “world-class.” Based on global NPS standards, any score above 0 is “good.” This means the majority of your customer base is more loyal.
What is a bad NPS score?
What is a good NPS score? Generally speaking, a Net Promoter Score that is below 0 would be an indication that your business has a lot of issues to address. A score between 0 and 30 is a good range to be in, however, there is still room for progress.
How do you interpret NPS scores?
Your Net Promoter Score is your percentage of promoters minus your percentage of detractors. NPS ranges from −100 (meaning everyone is a detractor) to +100 (meaning everyone is a promoter). Most companies consider a decent Net Promoter Score to be >0%. Any positive NPS good.
What is a good net promoter score?
Any NPS score above 0 is “good”. It means that your audience is more loyal than not. Anything above 20 is considered “favourable”. Bain & Co, the source of the NPS system, suggests that above 50 is excellent, and above 80 is world class.